WhatsApp is the best platform for customer service. Customers may now access your business with only one click.
However, it could be difficult for support workers to consistently answer all questions.
The best way to automate customer support is hence to use a WhatsApp chatbot.
AI-powered bots may provide customer assistance without compromising personalization.
When chatbots initially appeared, they drove people away because they were so impersonal and uninteresting.
Support automation was always given up for personalization since they couldn’t understand customer preferences.
The application of AI, NLP, and ML has significantly increased chatbot intelligence. As a result of their user-friendly user interfaces, end-to-end encryption, and multimedia-sharing features, messaging applications like WhatsApp are also growing.
Thanks to the combination of these two, users may now access self-service rather than relying on human agents for assistance.
WhatsApp chatbots driven by AI are simplifying, speeding up, and personalising every user’s experience.
creating a first point of contact with visitors, screening leads, assisting clients while they research goods or information, and guiding them with each step of the process. Having a WhatsApp bulk SMS marketing service will benefit organizations and deliver a one-of-a-kind service all of the time.
An AI-powered WhatsApp chatbot might automate every stage of the shopping process.
Many businesses are still cautious to use automation out of concern that they would lose the personal touch given by human agents.
8 Ways a WhatsApp Chatbot Can Automate Customer Support
1. Initial Greeting Engagement
An AI bot that provides automated customer service may personalise the initial welcome by recognising the user’s name. The message is more compelling and has a conversational tone.
When introducing itself, a standard chatbot might say, “Hello, I’m your chatbot,” whereas an AI chatbot may say, “Hi Will, I’m your virtual assistant.” What can I do for you today?
You may detect a little difference between the two responses that significantly affects a WhatsApp support discussion if you compare them.
2. Communication that is Context-Driven
An AI chatbot on WhatsApp may be used in conjunction with a number of other platforms, such as your websites, social media pages, and adverts.
The bot may guess a visitor’s objective based on their interests across all connected channels. Using this information, a customised text is generated that produces messages that are context-driven.
Contrary to generic chatbots, ML-enabled chatbots become better over time and via more conversations at providing individualised, context-driven interactions.
3. Customised Offers
Customers who have previously bought your goods are entitled to special discounts, promotions, and incentives.
Returning customers are motivated to make purchases because it increases their sense of value.
They are happy that the AI can utilise WhatsApp to send them offers for products they are interested in, encouraging steadfast loyalty.
4. Solving problems
You don’t want your customers to wait around for too long before getting the right answers to their basic or complex concerns.
It is easy to reply to client enquiries when an artificial intelligence chatbot is combined with a platform that is available on any mobile phone.
AI chatbots that use NLP and NLU technologies can understand both common and unusual inquiries.
They are also ready to respond with a solution, piece of information, or action.
Additionally, AI bots provide human agents with the option to step in right away during a conversation if a subject seems too complex to be resolved automatically.
This begins a three-way WhatsApp discussion that ensures prompt responses to inquiries.
5. Relevant Notifications Being Sent
Clients don’t need to be called by your reps to be reminded of upcoming bill payments.
Even better, you may stop sending emails to customers to inform them when new items, offers, or alerts are available.
You just need one AI chatbot for WhatsApp to take care of everything. It may provide relevant messages, kind reminders, and helpful cautions based on each customer’s preferences and prior activity.
6. Including a Human Touch
Now, like Alexa or Siri, your WhatsApp chatbot has a unique, endearing personality.
Depending on your brand’s stance and standard practices in the sector, a bot’s personality may be established. Then let it interact with customers in amusing, witty, and friendly discussions.
Customers will have a better interaction with your brand as a result. A distinct personality also allows the bot to implant your business positioning in the minds of customers.
7. Gathering Ratings and Comments
It could be difficult to get customer feedback and reviews after responding to their concerns, particularly if you send them to static forms.
You can automate customer service while also gathering feedback and opinions using a WhatsApp chatbot.
That too politely and without making them fill out time-consuming documents.
8. Converse in their native tongue
Above all, an artificial intelligence-powered WhatsApp chatbot lets you speak to every customer in their native speech.
The whole engagement may then be carried out in the user’s chosen language when a multilingual chatbot has established it or asked about it.
More than 70% of clients are eager to pay more if you can speak their languages.
By integrating a chatbot that speaks every regional dialect, businesses are extending their reach.
We are aware that your internal team receives a substantial number of support questions.
You must reorient your attention away from the brands and towards the consumers since customer service is a dynamic process.
The WhatsApp chatbot is a huge step towards putting oneself in the client’s shoes and filling up customer service gaps.
The end user knows this channel like the back of their hand after all. It unquestionably helps you get to know your customers better and personalises their experience.
Businesses are only beginning to use WhatsApp chatbots, which are still in their early stages.
The WhatsApp Catalog API may be purchased, a number can be obtained, connectors can be used, and talks can be completely automated.