Tips for Improving SEO With User Experience Factors

Users are at the core of the entire optimization, marketings, and search engine crawling process. Enriching user involvement means hitting the bull’s eye mark for getting higher rankings and genuine traffic. So, which type of approach do you use? It matters the most!

The first approach is to focus on whatever you feel like. This method doesn’t lead anywhere. 

The second way could be concentrating on search engines. But, search engines are smart enough to make numerous changes in its algorithm. It may give short term rise in rankings. In the long term, this strategy gets phased out.

Now, third is the most brilliant move. You’re optimizing your website to enhance user experience. By taking care of user’s needs and uplifting their first-hand interaction with the website, you can rock the online world. Let’s see how can we deal with SEO along with improving user experience factors:

Simple and elegant website navigation

Website navigation may be part of website design. But, it is the determining factor of the website experience. It governs SEO and user interactivity with the website. People like simple, elegant, and predictable design much more than complex design. If visitors don’t get the clarity, then it leaves them utterly confused. To avoid this, you can:

Aesthetics

What should be the ideal color of the text, website layout? It should be a maximum of 4 colors. You can highlight the call to action with attractive colors like blue, red, or green. It optimizes the conversion ratio.

Visuals

They should be placed in a manner that doesn’t seem overloaded. And optimize the number of visual elements for users to understand the relevance of the text.

Menu

The top menu must include the categories. The fewer the categories, the better it is. Shift extra tabs to the buttom of the website.

Space

Space is an essential factor that illustrates what all is there on the website. For that:

  • Use Bullet points in between the text.
  • Write small paragraphs so that users don’t run away after seeing a giant wall of paragraphs.

Optimize website loading speed

Website loading speed is a crucial part of the web user experience. Google has especially laid down core web vitals. It determines how and when your website responds to website visitors:

The first factor is the Largest contentful Paint. It is when your main content appears on the user screen. Its optimal value is less than 2.5 sec. 

On the other hand, more than 4 sec is the worst one. How? When the website loads after 4 seconds, the bounce rate increases by 40%. And what happens after 10 sec? The user doesn’t prefer to visit the website at all. With the 5G internet speed, no one likes to waste their time.

Is your website stable? Cumulative layout shift decides this. Its recommended value is 0.1. And when is your website responding to user commands? It should be less than 100 ms.

You can contact SEO company India to optimize your website speed and fix other SEO issues.

Enhance mobile experience

With the advancement of technologies, the number of smartphones users has expanded worldwide. And more than 90% of the internet users access the internet through mobile. So, Google especially launched mobile-first indexing to enhance the mobile experience. To improve the mobile experience, you can work on:

Responsive website

Make your website responsive such that it adjusts well on all mobile devices. It can be iPhone, smartphone, or tablet. Otherwise, users need not scroll, pinch to have a look at the website content. It is far better optimization techniques than others to make a website mobile-friendly.

Short sentences

Use short and easy-to-understand sentences. Mobile has considerably less space than PC. So, simple and short sentences are easier to digest.

AMP 

You can use accelerated mobile pages on your website. They have eight times the speed higher than standard web pages.

Robots. Txt file

Allow crawlers to visit your mobile web pages. It will make it easier for search engines to index your mobile website.

Above the board content creation

Create high-quality content as per your niche. Content is the firm foundation for giving an enhanced user experience. Above the board, content is designing content to address the needs and concerns of the users. Check out the content gap with the tools such as Ahref and BuzzSumo. 

The traditional method is checking already existing content on the web and rewrite articles seeing the main keywords. But the best practice is to find out the hidden question within the text and giving simplified answers or fresh perspectives on the topic.

Conclusion

Let’s wind up; an excellent website experience is like a pleasant memory that the user cherishes for a long. For leaving a lasting impression, you can:

  1. You can strikeout the balance between content and space around. It avoids unnecessary clutter and seems soothing.
  2. Are you making your customers wait to reach your website? Don’t let this happen.
  3. Illustrate your CTAs well to give proper direction to your users and improve your ROI.

By kavyash