With the demand for plywood increasing, many manufacturers are trying to broaden their market by selling it through local plywood suppliers. However, this has led to the exploitation of many wood products of poor quality being sold at cheaper rates under the name of premium brands.
Many brands have tried to solve these problems as getting caught for fake or duplicate materials harms both their reputation and sales.
How are plywood brands tackling the issue of duplicate plywood?
Many good plywood supplying companies have become aware of the exploitation of their wood products in the unorganised market and, hence, have taken up various measures to tackle this problem to ensure the quality and the face of its brand.
- Gaining basic knowledge
Companies encourage their customers to educate themselves on the basics of plywood so that they do not get cheated on by the suppliers.
- Know the wide range of types of plywood available.
- Know exactly which type you need.
- Know the grades of plywood
- ISI and CM/L
Always remember to check for the ISI specification and the CM/L mark right below it. This tells you that what you are purchasing is real plywood, authentic and of good quality.
It also informs you that the seller or the manufacturer is recognised by the BIS (Bureau of Indian Standards) and meets all the required standards.
- Spreading awareness
The best way to control false marketing is to spread awareness to its customers to know all that is needed to know whilst buying their plywood.
Some unethical sellers often resort to selling their duplicate and poor-quality plywood at the original or higher rate to clueless customers. This becomes all the more difficult to know the originality of the plywood if the carpenter begins his work.
As such, to avoid this, it is essential that customers stay alert of such schemes.
Some companies spend lots of money in advertising their wood products to a larger audience to promote, leading to an increase in its brand value. This can result in overpriced products. To tackle this problem, they outsource their products from small-named companies, which compromises the plywood’s very quality.
But there are still some reputed companies that do not practice this and stay genuine to their customers.
Know the quality of your plywood
You may think that getting cheap plywood will make no difference in your household, but you are compromising quality, durability, and longevity.
Make sure that what you purchase or what you invest in is worth it. Get the best quality plywood that will last for decades and ensure you the best quality throughout.
How to check plywood quality?
- Check the ISI and CM/L numbers on the plywood boards.
- Know what type of plywood you need and choose the right grade for it.
- When buying, opt for 100% hardwood plywood.
- Try to go for eco-friendly plywood.
- See that the plywood has a smooth exterior, free of any deep cuts or marks.
- Check that all ends of the plywood board are equal.
Though you can check the authenticity of the plywood through its ISI, there have been instances where some small companies have been exposed for faking the ISI and selling their plywood. So, in order to avoid such fraud, you should get your plywood from trusted and reputed brands.
Brands like CenturyPly have introduced an app called CenturyPromise which helps us to identify whether the plywood is original or duplicate. There are alot of counterfeit plywood which are being sold under the brands of reputed plywood manufactures. This app helps to identify whether the plywood is original or not.
All you need to do is scan the QR code on the plywood with the app and it will reveal if the plywood is of original CenturyPly or duplicate. It will also show which factory manufactured that particular piece of plywood.