On-demand delivery platforms have acquired a lot of popularity post the Covid-19 pandemic. However, things are changing now as eateries have opened up post numerous lockdowns. As customers chase convenience and speed, creating an online food ordering app for restaurants is the correct choice. Entrepreneurs can upgrade their business operations with ease.
Know the advantages of an Online food ordering app for restaurant
Full freedom in pricing – Undoubtedly, food aggregators impose a humongous commission per order on restaurants. They decide the marketing strategies and the price through rigid agreements.
However, creating a stand-alone digital food ordering management app gives liberty to the restaurants to determine their range of prices. They can price their dishes based on the production costs. Eventually, restaurant executives can recover their initial investment.
Reduction in operating expenses – Streamlining of day-to-day activities is the biggest advantage. Techpreneurs can seamlessly manage all operations like bills, customer support, ordering, deliveries, and table reservation. This will give 360-degree control over the daily business operations. This decreases the total expenditure significantly.
Robust order processing – Restaurants can pocket revenue from dine-in, home delivery, self-pick-up, and takeout. They can offer single and group ordering options to increase the gross merchandise value (GMV). In brief, customers will process payments in advance after placing their orders via a mobile app. This leads to an improved financial position. Moreover, automatic confirmation of orders in a few seconds also saves time.
Personal touch with customers – Apart from offering discounts and offers to users, an online food ordering app for restaurants will collect lots of data. They can offer specific coupons and promo codes to consumers as per their interests and preferences.
Besides that, owners of a restaurant can hire a marketing team to share attractive messages via email and social media platforms. This converts one-time visitors to regular customers. Artificial Intelligence can be another game-changer. Chatbots powered by AI will help in swiftly responding to issues and queries of food buffs.
Quick implementation of marketing campaigns – Unquestionably, the competition is very high when eateries get listed on a food delivery app. Generally, popular outlets get listed on the top because of their high order volume and their reputation in the market.
By collecting qualitative and quantitative information from users, restaurant managers can implement promotional strategies easily. They need not share valuable data with food aggregators. By compiling insightful facts and figures at the point of purchase (PoP), restaurants can reach out to customers directly. This will give them an edge against their rivals functioning in the same region.
Know the core features of an online food ordering app for restaurant
Catalogue discovery – Eatery owners can play their menu transparently. They can include details of the ingredients, photos, and prices. Eye-catching templates are available in numerous file formats. More information can be added about the history of the outlet and the list of best-selling dishes. Overall, the catalogue can be divided into different parts like breakfast, brunch, lunch, snacks, and dinner.
Loyalty program integration – Frequent customers will lead to higher sales for restaurants. Eatery executives can create tailor-made offers with coupons, offers, and promo codes. This will lead to a higher retention rate. Regular foodies will also receive discounts, promotional offers, and rewards.
One-click payment processing – Customers can execute transactions seamlessly. They can directly sync their bank accounts, credit and debit cards, mobile wallets, and Unified Payments Interface (UPI) for processing payments.
They will also get access to the transaction history which will be useful in case of any dispute.
QR code scanning mechanism – Do you aim to process orders in a flash? A QR code option is apt for handling your restaurant. Customers can view the available items anywhere, scan the dishes from their devices, and place their orders within seconds.
State-of-the-art dashboard – An advanced panel is available to know the status of the business operations. Comprehensive reports are available daily, weekly, and monthly. Crystal-clear data is available about the costs, gross merchandise value (GMV), gross transaction value (GMV), and profits. They would also know the purchasing trends of customers across cities and towns.
Third-party integration tools – A powerful suite of integration options are present on an online ordering platform for restaurants. Entrepreneurs can link their business operations with customer relationship management (CRM) tools, instant messaging apps, and social media platforms.
They can check out the average order volume per user, daily and monthly active users, and the number of referrals received from existing customers.
24×7 technical support – Foodpreneurs ought to provide round-the-clock assistance to users. They can recruit a support team for resolving issues faced by customers.
Likewise, users can sort out problems like order processing issues, delayed deliveries, payment processing glitches, replacements of certain orders, etc. They can connect with the Help Centre via email, live chat, and phone.
Know the cost of creating an online food ordering app for restaurant
The budget of developing a virtual food ordering platform depends on numerous aspects. Generally, an app development company will follow a multi-pronged strategy. The factors that influence the expenditure are
- Choice of features and functionalities.
- Extent of customization demanded by entrepreneurs.
- Hourly rates paid to the front-end and back-end developers.
- Multi-platform compatibility.
- Time devoted to create Android and iOS apps.
- The type of frameworks and technologies used.
Moreover, an app creation enterprise will offer an array of post-deployment services. Entrepreneurs can use solutions like the addition of payment gateways, API integration, the inclusion of a Point of Sale (PoS) software, organizing of online marketing campaigns, and technical assistance.
Above all, entrepreneurs who own restaurants must adapt to the changing times. By establishing an online food ordering app, they can also expand their business operations by starting an eatery across chains. As a result, they can boost their financial position in this ultra-competitive industry.
Subsequently, eatery owners also need to hire a fleet of delivery executives to manage day-to-day activities. This will give them independence from third-party logistics (3PL) providers.
As a result, restaurateurs can move to the top of the market quickly. Want to accomplish your objectives quickly? Partner with an app development company now and create an online food ordering app for restaurant soon.